DEV Elixir Natural Cosmetics is a distinguished brand that merges the wisdom of Ayurveda with a modern commitment to purity and environmental responsibility. Founded in 2014 in Gudiyattam, Tamil Nadu, by Rukmani Prakash, DEV Elixir began as a home-grown venture dedicated to creating personalized, natural skincare solutions. The brand's journey blossomed into a fully online platform in 2019, gaining recognition for its dedication to "Radiant Beauty with Ritual Wellness."
Core Values and Unique Offerings
At DEV Elixir, every product is crafted to align with traditional Ayurvedic principles while addressing contemporary skincare needs. The brand’s signature products, such as Nalpamardhi Thailam and Kottam Shukadi Tailam, are formulated with the highest quality Ayurvedic ingredients. From skin-brightening oils and bridal care treatments to baby bath powders and eye care products, DEV Elixir emphasizes gentle, natural care that’s free from harmful chemicals and synthetic additives.
High-Quality Ingredients and Sustainable Sourcing
DEV Elixir takes pride in sourcing ingredients organically, either grown on company-owned farms or sourced from local farmers and reputed regions across India. Ingredients like desi cow ghee, mountain-sourced honey, native herbs, and aromatic flowers contribute to the purity and effectiveness of each formulation. Many of these are prepared in small, artisan batches to maintain quality and authenticity, adhering to Ayurvedic practices and supporting local agricultural communities.
State-of-the-Art, Environmentally Conscious Production
The brand’s state-of-the-art facility stands out as a green, eco-friendly space that adheres to pharmaceutical-grade standards. It features a unique R&D department that focuses on refining traditional Ayurvedic practices while ensuring the highest quality. Each product is certified under AYUSH, ISO, and GMP guidelines, ensuring quality, safety, and adherence to stringent manufacturing protocols.
Commitment to Women’s Empowerment
DEV Elixir is also a socially responsible brand. Approximately 85% of its workforce consists of women, many from local communities, and the brand strongly promotes women’s empowerment through employment opportunities in safe, supportive environments.
Trusted by Mothers and Natural Beauty Enthusiasts
DEV Elixir’s commitment to authenticity and purity has made it a favorite among mothers and skincare enthusiasts alike. Products like the Baby Bath Powder and Baby Ubtan Almond & Rose are crafted with gentle, safe ingredients, loved by mothers for providing their little ones with soft, healthy, and protected skin. Similarly, the Herbal Bath Powder is formulated with nourishing herbs for those seeking natural skin rejuvenation.
A Holistic Approach to Skincare
DEV Elixir's products are designed to work harmoniously with nature and the body. The brand’s offerings include oils, serums, bath powders, and natural cosmetics like Eye Kajal, which is 100% Ayurvedic and chemical-free. Each formulation reflects a holistic philosophy, honoring not only the health of the skin but also the wellbeing of the mind and spirit.
Radiant Beauty, Ritual Wellness
DEV Elixir Natural Cosmetics embodies a skincare philosophy rooted in ritual wellness, natural beauty, and social responsibility. The brand’s products offer more than just skincare—they offer a connection to Ayurvedic heritage, sustainable practices, and the nurturing power of nature. Whether you're seeking radiant skin, a calming self-care ritual, or safe, effective products for loved ones, DEV Elixir stands as a trusted partner in the journey toward holistic wellness.DEV Elixir Natural Cosmetics offers an extensive line of skincare and haircare products designed to cater to diverse needs with Ayurvedic and natural formulations. This lineup includes:
Skincare Essentials: Creams, gels, face and body washes, bath gels, moisturizers, and lotions, all crafted with natural and herbal ingredients to nourish and protect the skin.
Haircare: Shampoos, conditioners, hair cleansers, shikakai powder, hair masks, and unique herbal hair treatments for strong, healthy hair.
Baby Care: Gentle baby creams and lotions specially formulated for delicate skin, ensuring safe, pure, and gentle care.
Self-Care Rituals: Ayurvedic-inspired face packs and masks that rejuvenate and refresh the skin, bringing the benefits of traditional care into daily routines.
Every product is thoughtfully created to deliver effective results while honoring DEV Elixir's commitment to purity, tradition, and sustainable beauty practices.